DeEP

Branding Identity, System Design, Sponsored Project.

In the fall of 2022 the DeRoy Education Partners launched their DeEP fellowship program targeted towards first generation college students, as well as sophomore and juniors who were feeling educational burn-out or wanted to gain a sense of community at their university. The scholarship opportunity allows students to receive financial assistance as well as as career and class coaching, volunteer experience, and a cohort of fellow students to bond with.  The board committee came to CCS to find their brand identity through a sponsored studio, where myself and my team of Mariana Matos, Madison LaLonde, and Brenna Potter presented them with our concept. 

We focused on the camaraderie, connections, and support DeEP could provide it’s students. We targeted Gen-Z students through the use of bold colors, soft typography and relatable icons, making an approachable and dynamic system that was friendly, somewhat serious, original, and a little bold, perfectly fitting their targeted audience.  We created a complete lockup, logo, color, and pattern system for them to utilize as well as mockups for potential products such as stationary sets, land-yards, stickers, planners, merchandise and even methods of campus transportation such as scooters and busses.